Jared, in the product development department, presents a new product to shareholders with a slide show.
在產品開發部門的傑瑞德，正用簡報向股東們介紹新產品。

J: As you all know, our Ethersole athletic shoe has been a huge hit. We believe our new children's line, with its first design, the Etherkid, will help us capitalize on that success. As you can see from this slide, the Etherkid is based on the Ethersole design, but it comes in a wider color range and with iron-on initials. We think kids are going to go nuts for these initials. This slide explains the profit margins we predict for the Etherkid, which we plan to roll out in Fall 2022. Having the existing infrastructure means our production costs for this product will be much lower, giving us a higher profit margin. We think the Etherkid is going to be a gold mine.
如各位所知，我們 Ethersole 運動鞋向來非常暢銷。我們深信首次設計新的兒童產品線Etherkid，會讓我們享受到豐碩成果。你能從這頁簡報中看到，Etherkid 是以Ethersole 的設計為基礎，但有更多顏色可供選擇，還有燙印首字母。我們認為小孩們一定會為這些燙印首字母瘋狂。這頁簡報則說明了我們對在2022 年秋季推出的Etherkid 所預估的淨利率。既然設備都是現有的，就表示我們生產的成本會低得多，帶給我們更高的淨利率。我們認為Etherkid 將會是個金雞母。

S: Who's your target here?
你的目標客戶是誰？

J: Well, we don't want to stray too far from the Ethersole brand, which was marketed toward serious runners. Therefore, we're aiming the Etherkid at children who are interested in athletics and style—and parents who want their kids to have the best.
這個嘛，我們不想與主打認真跑步的Ethersole 品牌區隔過大，所以我們將Etherkid 定位在喜愛運動、跟隨流行的孩子，和希望小孩能使用最好用品的父母。

S: And does the research show that the market will support another product like this?
那研究有顯示市場會接受這樣的商品嗎？

J: Oh, absolutely. Our market research found that there is a huge, unmet demand for a shoe like this.
當然有。市場調查顯示正急需這種鞋子。

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※本文節錄自《辦公室英語會話必勝課：職場溝通即戰力（20K+寂天雲隨身聽APP）》

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